Today's New York Times has an article on the new marketing prospects of Disney. It seems that Disney is starting market its brand in apparel, art and furniture without the character connection .
In 2006, Disney began a venture with Drexel Heritage, The Walt Disney Signature collection that features retro or modern inspired furniture, the kind which you might have found in Walt Disney's office or home when he was alive. Drexel Heritage describes this line as follows:
Streamlined shapes and sleek textures accentuate this collection of furniture inspired by Walt Disney. These superbly crafted furnishings for every room of the home feature decorative veneers, multiple finish selections, brushed nickel accents and fanciful shaping reflecting an Art Moderne style that has been carefully edited & outfitted to appeal to today's tastes.
They have pieces for any room, dining room, living room, bedroom, or even your home office, truly something for any room. And wall art too. It really looks enticing.
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